About the Client: SodaStream
Client: SodaStream
Industry Sector: Beverages, Drinks, Retail & Consumer Goods
Location: EU & United Kingdom
SodaStream, a global leader in home carbonation systems, empowers consumers to transform tap water into sparkling beverages with the touch of a button. Known for its eco-conscious mission to reduce plastic waste and deliver healthier, sustainable drink options, SodaStream operates across more than 45 countries and is a subsidiary of PepsiCo. The brand is synonymous with innovation, bold branding, and point-of-sale excellence. Their strong online presence and global branding campaigns support ongoing engagement with eco-conscious shoppers looking for alternatives to single-use plastics. With a product range that merges sleek design with everyday function, SodaStream continually adapts to new market demands while retaining a sharp focus on sustainability.
As a recognised name in innovation-driven consumer products, SodaStream has carved out a unique space in retail environments that demand both visual creativity and sustainable solutions. Their UK operations focus heavily on in-store brand presence, aligning closely with messaging around health, hydration, and waste reduction. The brand is not only a category disruptor but also a case study in how retail storytelling can elevate both product and mission. Their UK campaign requirements reflect a growing trend: brands that seek POS solutions that educate, engage, and reinforce their value-driven identity.
The Challenge: Delivering Large Format Retail Displays for a National Rollout
SodaStream’s vision was bold: to create a unified in-store presence across a broad spectrum of retail partners, each with their own store layouts, compliance requirements and customer behaviour. With a heavy emphasis on maintaining sustainability credentials, the displays needed to function both as sales tools and as brand storytellers.
The project required displays that could adapt to different fixture spaces—from narrow grocery aisles to large open-plan electronics showrooms—while still housing a diverse range of product types. Incorporating carbonators, flavour syrups, bottle kits and gas canisters into a single unit demanded creativity in layout, material choice, and visual communication.
Finally, GDSPL faced the practical challenges of ensuring the displays would be easy to assemble for in-store staff, economical to transport nationally, and quick to replenish. These physical constraints had to be balanced with the need to uphold premium branding and deliver a visually powerful customer journey.
Aligning visual merchandising with the brand’s eco message and premium identity
Accommodating diverse SKUs including carbonators, syrups, and CO2 canisters
Ensuring ease of setup, in-store compliance, and compact shipping
Why GDSPL?
Retail Display Experts in Large Format Signage
GDSPL was chosen for our deep expertise in large format signage and printed retail POS solutions. With in-house capability for concept development, prototyping, manufacturing and logistics, we offered a complete turnkey solution. Our proven track record with multinational FMCG clients positioned us as a reliable partner for execution at scale.
The Solution: Modular, Eco-Friendly Large Format Signage Across Retail Touchpoints
Our response began with a comprehensive design and production strategy aimed at crafting high-quality, eco-conscious displays that aligned with both retail requirements and the SodaStream brand ethos. Leveraging our large format printing capabilities, we incorporated techniques such as UV gel printing for vivid colour fidelity, direct-to-substrate application for durability, and precision die-cutting for bespoke structural design. Every element was prototyped in-house to ensure accurate fit and function before full-scale rollout.
This tailored approach enabled us to deliver a coordinated suite of large format retail displays, including:
Endcap Units Featuring Full Product Ecosystems
We developed high-impact endcaps that combined branded messaging with product education. Modular shelving allowed flexibility to support syrup bottles, cylinder refills and carbonation machines within one footprint.
Countertop Demonstration Displays for Electronics Retailers
In spaces such as Currys PC World, we created bespoke countertop units to highlight SodaStream Spirit and One Touch machines. The displays allowed for safe demonstration, with clear messaging and unit-level segmentation.
Pallet Displays and Free-Standing Units for Grocery Chains
Large format floor stacks and standalone towers maximised in-aisle presence for high-volume stockholding. Each display featured high-resolution graphics, bold blue hues, and eco-benefit callouts like “Save £10” and “Thousands of bottles saved”.
"From concept to in-store execution, GDSPL understood our vision and helped translate it into large format displays that made an immediate difference. Their attention to sustainability and retail practicality made them the perfect fit."
The Results: Increased Visibility, Eco Messaging, and Sales Lift
The impact of GDSPL’s large format signage and modular display approach was quickly felt across SodaStream’s retail network. By elevating the customer experience with visually coherent and brand-reinforcing installations, the campaign succeeded in capturing attention, reinforcing key environmental messages, and improving purchase convenience. The displays not only created consistent brand presence but also demonstrated a tangible commitment to sustainability, further aligning with consumer values.
Retail partners reported increased dwell time near displays, smoother staff assembly processes, and enthusiastic shopper responses to the refreshed layout and clarity of information. Each touchpoint supported sales and brand loyalty through improved education, placement, and storytelling.
📈 Boosted in-store engagement through consistent branding across channels
🌍 Reinforced SodaStream’s environmental values with every execution
🛒 Supported sales through easier product discovery and feature comparison
🧠 Increased brand recall through storytelling-led display design
🔄 Enabled rapid restock and repositioning with modular construction
🔧 Simplified store team setup and enhanced compliance across varied formats
📈 Boosted in-store engagement through consistent branding across channels
🌍 Reinforced SodaStream’s environmental values with every execution
🛒 Supported sales through easier product discovery and feature comparison
5 Star Review, and 5 Star Performance
